IATA NDC Domain Expertise Airline Retailing Workflows Scalable API Architecture End-to-End Integration Support

Build, integrate, and scale NDC-powered airline retailing.

We help airlines, OTAs, TMCs, aggregators, and travel platforms unlock modern airline distribution through robust NDC APIs, Offer & Order workflows, and end-to-end servicing.

Built for every player in modern airline retailing.

Whether you're distributing, consuming, or building infrastructure between both sides—we help you move faster.

Capabilities

Everything you need to launch and scale NDC content.

From shopping and pricing to order creation, payment, servicing, and monitoring—we implement the workflows needed for real-world NDC adoption.

NDC API Integration

Connect to airline NDC APIs with robust error handling and authentication.

Shopping & Pricing

Flight search, offer retrieval, and branded fare display.

Booking & Order Creation

Complete booking flows with passenger details and price confirmation.

Ancillary Sales

Seats, bags, meals, and branded fare bundles integration.

Order Servicing

Retrieve, cancel, refund, exchange, and post-booking ancillaries.

Content Aggregation

Multi-airline connectors with normalized data schemas.

Payment & Ticketing

Secure payment flows and coordinated ticketing workflows.

Monitoring & Reliability

API logging, SLA dashboards, and alerting systems.

Architecture

A flexible NDC layer for modern travel commerce.

Our architecture approach helps teams reduce integration complexity, normalize airline content, and deliver consistent shopping, booking, and servicing experiences across channels.

Airline Adapters

Handle airline-specific NDC implementations

Normalization Layer

Unified data schema across all airlines

Retailing APIs

Simple interfaces for seller platforms

Order Lifecycle

Complete servicing from booking to refund

Airlines / Aggregators
Airline A Airline B Airline C
NDC Connectors
Offer Retr. Order Cr. Servicing
Normalization Layer
Schema transformation & content mapping
Seller Platform
Booking Payment Analytics
Why Aalpha Media

NDC is complex. Your implementation partner should not be.

Deep Airline Distribution Experience

Years of experience working with airlines and sellers across the distribution lifecycle.

Offer & Order Workflow Understanding

Deep knowledge of NDC Offer & Order management, from shopping to servicing.

Scalable, Production-Grade Engineering

Built for reliability with monitoring, error handling, and performance optimization.

Faster Airline and Partner Onboarding

Proven patterns for connecting new airlines and sellers quickly.

Support from Strategy to Launch

End-to-end guidance from NDC strategy to production deployment.

Practical Knowledge of Both Sides

Understanding of seller-side and airline-side requirements and constraints.

Use Cases

NDC use cases we help deliver.

Airline NDC Channel Enablement

Expose content to external sellers through NDC-compatible channels.

OTA Rich-Content Booking Flow

Enable complete NDC shopping, booking, and servicing journey.

TMC NDC Servicing Workflows

Corporate booking support with policy-aware content display.

Ancillary Revenue Integration

Seat selection, baggage, and add-ons post-booking.

Multi-Airline Content Aggregation

Unified API layer across inconsistent NDC implementations.

NDC Migration from Legacy

Transition from traditional distribution to modern NDC workflows.

Case Studies

Proven implementation experience.

OTA

Challenge

Legacy booking flow with limited airline content access.

Solution

Implemented full NDC shopping, pricing, booking, and order retrieval flow.

Impact

Faster airline content launch paths and ancillary sales enabled.

Airline

Challenge

Need to expose content to external sellers through NDC.

Solution

Built API workflows for offer creation, order creation, and servicing.

Impact

New seller channels enabled, improved distribution control.

Travel Platform

Challenge

Integrate multiple airlines with inconsistent NDC implementations.

Solution

Created normalized API layer with airline-specific adapters.

Impact

Faster airline onboarding and a unified seller API.

From the Blog

NDC thinking for teams building real travel commerce.

Practical guidance on NDC adoption, implementation risks, and scalable airline retailing architecture.

View Blog

Planning your NDC roadmap?

Talk to our team about your integration goals, current architecture, and launch timeline.

Talk to an NDC Expert

Frequently Asked Questions

How long does a typical NDC implementation take?

A typical NDC integration takes 3-6 months for the first airline, depending on scope (shopping only vs full servicing), airline readiness, and certification timelines. Subsequent airlines are faster with reusable adapters.

Can NDC work alongside our existing GDS setup?

Yes. Most sellers use a hybrid approach: GDS for broad access across hundreds of airlines and NDC for richer content from priority carriers. We design architectures that route between both channels seamlessly.